To build a two-way window and online-to-offline interactive platform enabling international users to explore and understand Shenzhen as well as encouraging local Shenzhen residents to learn more about the world cities in an informative and fun way.

Pivoting the idea of "leveraging the internet to realize city’s internationalization", CityPlus dedicates to improving Shenzhen’s global reputation and facilitating the international exchange and cooperation between cities. Guided by the government and operated by SFIEC, the platform has some distinctive features such as "integration", "experience" and "interaction".

Citizens in Shenzhen including expatriates/visiting foreigners,as well as government,organizations and citizens of Shenzhen's international friendship cities.